4 weeks
Senior SEO Specialist
About this role
About Gapstars At Gapstars, we partner with some of Europe’s most ambitious companies, from disruptive tech startups to established Benelux accounting firms, helping them build high-performing teams in engineering and finance. Headquartered in the Netherlands, with talent hubs in Sri Lanka and Portugal, we are home to 300+ professionals who thrive on solving real-world challenges with modern
Role information
At Gapstars, we partner with some of Europe’s most ambitious companies, from disruptive tech startups to established Benelux accounting firms, helping them build high-performing teams in engineering and finance.
Headquartered in the Netherlands, with talent hubs in Sri Lanka and Portugal, we are home to 300+ professionals who thrive on solving real-world challenges with modern solutions. Our teams work across domains, from networking, marketplaces, SaaS, and AI to embedded finance and accounting, delivering scalable solutions that drive meaningful outcomes.
The Senior SEO Specialist will work closely with the Dutch SEO team and support a Junior SEO Specialist based in the Netherlands.
This role requires someone who can take ownership of the SEO domain, guide the junior team member, and reduce the day-to-day SEO workload from the client side. The focus is mainly on organic SEO, technical SEO, content SEO, GEO, reporting, and improving client performance.
The candidate should be data-driven, proactive, structured, and comfortable working independently in a fully remote setup.
Tools Used
What you'll do
Support and guide the Dutch Junior SEO Specialist.
Develop and execute SEO and GEO strategies.
Conduct technical SEO audits and identify improvement areas.
Perform keyword and competitor research.
Create content strategies, content plans, and SEO briefs.
Optimize SEO content using AI tools.
Improve visibility across Google and AI platforms such as ChatGPT.
Monitor rankings, traffic, conversions, and LLM visibility.
Build and analyze reports using GA4 and Google Search Console.
Turn SEO data into clear actions and priorities.
Monitor results from a broader business and client performance perspective.
Make basic updates and improvements to WordPress websites.
Work with developers when deeper technical support is required.
Review SEO work and maintain a high quality standard.
Report progress and results to the Dutch team.
At least 4 years of hands-on SEO experience.
Strong experience in Technical SEO and Content SEO.
Strong experience with GA4 and Google Search Console.
Good understanding of keyword research, competitor research, technical audits, and SEO reporting.
Ability to turn data into concrete improvements.
Experience with WordPress and website optimization is a major advantage.
Understanding of how SEO contributes to leads, sales, and broader business goals.
Ability to guide and support a junior SEO specialist.
Strong English communication skills.
Ability to work independently and take responsibility for results.
Structured way of working and comfortable managing multiple clients.
Comfortable working during agreed hours with overlap with the Netherlands.
Nice to have
Experience with Google Tag Manager and tracking.
Experience with SE Ranking or similar SEO tools.
Knowledge of HTML, CSS, website speed, structured data, and common WordPress plugins.
Experience with GEO, AI search optimization, and LLM visibility tracking.
Experience using AI tools for research, content optimization, and performance improvement.
Broader strategic marketing knowledge.
Slack
Monday.com
Google Analytics 4
Google Search Console
SE Ranking
WordPress
AI tools for research, content, and performance optimization
LLM visibility and tracking tools
What you get here
Work-life essentials: 24h continuous internet and power facility, shuttle service, and a gym membership to keep you moving
Everyday comforts: Unlimited tea & coffee facilities along with snacks & drinks.
Growth, always: Personal Development Plans through Gapstars Academy, cross-functional learning via StarTalks, and opportunities for overseas travel and training
Life’s milestones, celebrated: Birthday vouchers, wedding and childbirth gifts, anniversary treats, and more, because we celebrate our Stars at every stage
Community & culture: Sports clubs, company events, tournaments, and parties that make Gapstars feel like home
About Gapstars
Gapstars was founded in 2015 on a simple belief: great companies shouldn't be limited by access to talent. By connecting ambitious European scale-ups with the exceptional engineering talent emerging from Sri Lanka, Gapstars set out to build dedicated teams that operate as true extensions of their partners' organisations.
What began as a small, ambitious team has grown into a global organisation of more than 300 experts across Amsterdam, Lisbon, Dubai, and Colombo, supporting over 75 companies worldwide. Today, Gapstars Group continues that journey - connecting visionary companies with the people, processes, and platforms that help them grow across tech, finance, and beyond.